Episode #376
Is It Better to Create a Mobile Website or a Mobile App?
August 11, 2017

In Episode #376, Eric and Neil discuss whether it is better to create a mobile website or a mobile app. Tune in to decide whether it’s worth your time to create an app or just focus on your website being optimized for mobile. Eric and Neil discuss what they prefer and why it depends on your niche. They also emphasize that whatever route you take—mobile app or website—make sure you focus on making the BEST user experience possible.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is It Better to Create a Mobile Website or a Mobile App?
  • 00:40 – Eric personally prefers creating a mobile website that is a responsive website
  • 00:58 – Eric also has a mobile app that they built with BuildFire
    • 01:03 – It includes their podcast
  • 01:16 – Unless you’re providing a unique function that requires an app, having a website is just fine
  • 01:40 – Prioritize making the best user experience when it comes to your product
    • 01:52 – Neil created an app before but the usage isn’t very high
  • 02:00 – Mobile optimized websites are simpler and drives more users
  • 02:22 – A website is enough for those content-oriented sites, just make it sure it’s optimized for mobile
  • 02:40 – Eric shares a study regarding app usage
  • 03:30 – Neil has less than 10 apps on his phone
  • 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate
  • 04:44 – That’s it for today’s episode!

3 Key Points:

  1. The percentage that describes mobile app usage varies per industry.
  2. Consider your audience when creating a mobile website or mobile app—are they more likely to use the app directly or just stick with the browser to check your product?
  3. Eric and Neil both agree that it is better to focus on mobile websites rather than an app if your site is more content-oriented.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Canva’s $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
June 19, 2024

In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO strategy focuses on holiday and event templat...

Episode
96% of sites ranking in top 10 have 1000+ links
June 18, 2024

Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here:

Episode
Site removes ads and traffic explodes 113%, Why Sam Sulek’s views are falling, Neil’s business acquisition story, GPT-4o destroys HOA – how this will affect businesses, & more
June 17, 2024

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...