Episode #282
Is It Important to Become Google Certified?
May 09, 2017

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is It Important to Become Google Certified?
  • 00:34 – Neil thinks it’s not important and that it’s actually useless
  • 00:42 – Eric got certified a couple of years ago
  • 01:10 – “Any person can learn how to use Google AdWords
  • 01:20 – The hard part in becoming a really good PPC manager is being creative
    • 01:27 – Google AdWords’ certification can’t make you creative
  • 01:36 – Neil is lucky enough to be creative and he thinks outside the box
  • 02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge
    • 02:31 – It is the same thing with people who have a bachelor’s degree
    • 02:52 – Having a certificate doesn’t mean that you’re going to be good at it
    • 03:10 – Google account reps don’t really know about the accounts and just want people to spend more
  • 03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well
    • 03:44 – They’re better in memorizing than solving problems that are out-of-the-box
  • 04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows
  • 04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates
  • 04:30 – Eric is more interested with those who are willing to learn
  • 05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send
    • 05:20 – Subscribe, rate and review Marketing School
    • 05:22 – Text MARKETINGSCHOOL to 33444
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Creativity is what WINS in the end.
  2. Create a culture of learning in your business.
  3. When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge?

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...