In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Is it really worth going after long tail keywords?
- 00:36 – Long tail keywords are 3-5 word phrases people are searching for
- 01:06 – Head term vs long tail keywords
- 01:35 – Wikipedia’s Abraham Lincoln page as an example
- 02:35 – Brian Dean’s 1M search results
- 03:28 – Long tail phrases are worth it
- 04:08 – Don’t think about long tail content
- 04:28 – Use Ahrefs to see long tail traffic that comes to your site
- 04:43 – When your content is older, you’ll start ranking for long tail phrases
- 04:50 – Use your Google Search Console
- 06:17 – Continually update content you already have
- 06:57 – That’s it for today’s episode!
3 Key Points:
- Long tail keywords are worth using.
- Long tail keywords are the way you naturally write content.
- Implement long tail keywords to rank old content.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...
In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...
In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...