Episode #
Is It The End Of $997 and $2,000 Courses? #1971
January 10, 2022

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
  • [00:32] The funnel structure for an older model for selling courses for $997 – $2,000.
  • [00:58] Does this model still work?
  • [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
  • [02:49] Giving courses away and making your money on the back end.
  • [03:27] Why some course marketers don’t think the numbers of the older model work anymore.
  • [04:58] How other course marketers are still doing well using the older model.
  • [07:03] That’s it for today!
  • [07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How Marketing Will Completely Change in 2026
December 29, 2025

Neil and Eric break down their biggest marketing predictions for 2026, covering SEO’s rebound, AEO reality checks, AI workflow automation, community building, in-person events, and why switching cos...

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...