In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses?
- [00:32] The funnel structure for an older model for selling courses for $997 – $2,000.
- [00:58] Does this model still work?
- [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency.
- [02:49] Giving courses away and making your money on the back end.
- [03:27] Why some course marketers don’t think the numbers of the older model work anymore.
- [04:58] How other course marketers are still doing well using the older model.
- [07:03] That’s it for today!
- [07:04] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!
Links Mentioned in Today’s Episode:
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...
In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate...
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...