Episode #636
Is It Worth Spending $200 Per Blog Post? 
April 28, 2018

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post?
  • [00:33] Yes, it is worth the money!
  • [00:45] The cost per blog depends on the industry.
  • [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
  • [01:05] You can’t be pushing or schilling in the post, it needs to educate.
  • [01;20] Neil writes long-form blog posts.
  • [01:40] It costs him well over $200 per blog post.
  • [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads).
  • [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
  • [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content.
  • [04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
  • [04:15] You will get higher ROI by fixing up old content.
  • [04:42] Clickflow is a tool to help you figure all this out.
  • [04:58] If you spend money on a post, remember that it keeps generating traffic each and every month.
  • [05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
  • [05:41] That’s it for today!
  • [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How AI Is Hacking the Psychology of Sales to Boost Revenue with Tamara Loehr
September 21, 2023

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...

Episode
The Creator Economy 2.0 #2562
September 20, 2023

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4...

Episode
How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada
September 19, 2023

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...