Episode #904
Is Marketing Really Just Marketing? 
January 21, 2019

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Marketing Really Just Marketing?
  • [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem.
  • [00:50] Isn’t marketing just another engineering problem?
  • [01:14] Who would be better at marketing: a person or a machine?
  • [01:35] Marketers are also the people that come up with ways to automate marketing.
  • [02:10] If you look at Google, it was created by Engineers.
  • [02:25] Engineers are the ones solving a lot of problems.
  • [02:35] People that are running marketing nowadays are “growth hackers”.
  • [03:00] Dropbox grew through a referral program.
  • [03:30] Eric and Neil need Engineers to help them with their marketing solutions.
  • [04:20] Marketing is really just an engineering problem.
  • [05:15] How can someone learn to be more creative?
  • [05:30] Draw inspiration from different areas/industries.
  • [05:48] That’s it for today!
  • [05:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How We Optimize Our Travel For Maximum Output #2469
May 31, 2023

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to...

Episode
My Favorite Marketing Hack When Speaking at Conferences #2468
May 30, 2023

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, t...

Episode
How to Make Your Content Stand Out When Everyone is Using AI #2467
May 29, 2023

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI ca...