Episode #244
Is Omniture or Google 360 Premium Worth the Cost?
April 01, 2017

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost?
  • 00:34 – Omniture and Google 360 are analytics tools
    • 00:44 – Omniture is from Adobe and 360 is from Google
  • 00:53 – Eric has used Omniture in the past and his friend used the premium service
    • 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it
  • 01:52 – You can do a lot with Google Analytics without the paid version
  • 02:43 – Neil has used the paid version and there’s really no difference
  • 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead
  • 03:15 – Omniture is almost the same as Google Analytics
  • 03:55 – Don’t use either of them and you’ll save money!
  • 04:01 – That’s it for today’s episode!

3 Key Points:

  1. Try the tool, first, before purchasing its premium version.
  2. Opt for the more efficient, but less pricey tools if you can.
  3. Beware—not all paid versions are better versions.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...

Episode
Do White Papers and Webinars Still Work? #2299
December 05, 2022

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...