Episode #
It’s Not Just You, Everyone’s Web Traffic Is Down #1929
August 17, 2021

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down.
  • [00:36] The Google update and how this has affected traffic.
  • [01:19] A deeper dive into the traffic drops and rises different industries are seeing.
  • [02:12] Diversifying the sources of your traffic to safeguard yourself.
  • [02:47] What to do if your traffic is down.
  • [02:48] Tweaking title tags, checking for cannibalization, and updating old content.
  • [03:18] Playing with leading, consolidating, and upgrading content.
  • [03:49] While traffic is dipping, conversion rates are climbing.
  • [04:27] Optimizing for everything: conversions, funnels, and sales teams.
  • [04:50] That’s it for today!
  • [04:51] Go to marketingschool.io/live to get access to our virtual and live events.

 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro

 

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Is Gary Vee An All-time Entrepreneur Or?…
May 22, 2024

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a pri...

Episode
Amazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers
May 22, 2024

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's ...

Episode
Google’s search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google’s site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
May 21, 2024

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks...