Episode #
Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?
November 27, 2024

In episode #2873, Eric Siu and Neil Patel discuss Jaguar’s recent marketing campaign that sparked controversy due to its focus on gender identity rather than the product itself. They critique the decision to alienate the brand’s core audience and compare it to other failed marketing strategies.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Jaguar’s Controversial Campaign

(02:56) The Impact of Marketing on Brand Identity

(05:48) Sticking to Core Values in Advertising

(06:48) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? 

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Discover Latest Episodes

Episode
Your ChatGPT Searches Where Temporarily Visibile in Google Search Results
August 07, 2025

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI conten...

Episode
Peer Groups Will Make You Rich (With A Caveat)
August 06, 2025

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning,...

Episode
Marketers MUST jump on Claude agents TODAY
August 05, 2025

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing ...