Episode #
Klarna’s Aggressive Use of AI to Cut on Marketing and Agencies
October 17, 2024

In episode #2843, Eric Siu and Neil Patel discuss Klarna’s innovative use of AI to reduce costs, Google’s integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content. 

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Klarna’s aggressive use of AI to cut on marketing and agencies

(01:28) Google brings ads to AI overviews as it expands AI’s role in search

(04:35) Should you do fake podcasts? 

(05:51) OpenAI’s new BDRs will help you close revenue

(07:56) B2B vs B2C media companies – what’s better? 

(12:00) The SaaS era is over

(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!
 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Discover Latest Episodes

Episode
YouTube Citation Surges 414 Percent in AI Overviews
February 17, 2025

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

Episode
The 14% Conversion Boost That Most Companies Miss
February 14, 2025

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...

Episode
Google Organic and Paid CTRs Hit New Lows
February 13, 2025

In episode #2916, Eric Siu and Neil Patel discuss the declining click-through rates (CTRs) for both organic and paid traffic, particularly in the context of AI overviews. They explore the implications...