Episode #
Klarna’s Aggressive Use of AI to Cut on Marketing and Agencies
October 17, 2024

In episode #2843, Eric Siu and Neil Patel discuss Klarna’s innovative use of AI to reduce costs, Google’s integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Klarna’s aggressive use of AI to cut on marketing and agencies

(01:28) Google brings ads to AI overviews as it expands AI’s role in search

(04:35) Should you do fake podcasts?

(05:51) OpenAI’s new BDRs will help you close revenue

(07:56) B2B vs B2C media companies – what’s better?

(12:00) The SaaS era is over

(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Are you a 7-figure agency owner looking for community of other agency owners? Join our Agency Owner Association

Connect with Us:

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Discover Latest Episodes

Episode
If You’re Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We’re Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
June 18, 2025

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influ...

Episode
Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What’s More Important Than Business, What The Future Of SaaS Will Look Like
June 17, 2025

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in bu...

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...