Episode #530
Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won’t Tell You)
January 12, 2018

In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won’t Tell You)
  • [00:37] Eric and Neil rank for a number of keywords or terms.
  • [01:08] When trying to rank for those terms, they did not create pages specifically for them.
  • [01:25] Eric has created hundreds of pages for Single Grain, but the majority do not rank well; it’s a quantity game.
  • [01:34] There was no difference between the pages that ranked and those that did not.
  • [01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.
  • [02:31] For the posts that rank, they have a process that involves Google Search Console.
  • [02:56] Step 1: Install Google Search Console.
  • [03:08] Step 2: Go to the Search Analytics section.
  • [03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).
  • [03:36] Step 4: Click on the radio button for “Pages”.
  • [03:47] You want to see the pages that have a high impression count, but a low click-through rate.
  • [04:17] Low click-through rates are the low-hanging fruit you want to optimize.
  • [04:26] By changing the titles of these, it can help you change your click-through rate.
  • [04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.
  • [05:15] No one knows why some pages rank and others don’t. That’s the big secret!
  • [05:33] If you want the most traffic, you need to focus on quantity.
  • [05:42] Write at least one article per day and don’t overlap your topics.
  • [06:02] They built ClickFlow to help you manage the Google Search Console process.
  • [06:26] Focus on creating quality content in mass quantities; over time, Google will start to see your site as an authority, which will cause your domain authority rise, and whenever you write new content, it becomes easier to rank.
  • [07:10] Make sure you go after keywords that monetize.
  • [07:27] That’s it for today!
  • [07:29] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
25.6% of All Searches Are Now Zero Click and Here’s What You Should Do #2295
December 01, 2022

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisti...

Episode
Should You Hire Friends or Family? #2294
November 30, 2022

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...

Episode
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google loo...