Episode #
Lessons Learned From 7 Years of Podcasting
February 10, 2023

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more!


  • [00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting.
  • [00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016.
  • [01:36] The value of doing podcast trades early on.
  • [03:00] How short-form video content can expand your reach.
  • [03:50] Why we caution against podcast topics that are too niche.
  • [04:05] Why it’s easier to get more listens on episodes with guests.
  • [05:02] How you can monetize your podcast audience.
  • [05:21] Short sales cycles versus the high lifetime value of podcast clients.
  • [06:42] What we’ve learned about the length of our podcast episodes. 
  • [07:46] Why ratings and reviews are so valuable!
  • [08:59] The value of consistency, fostering a sense of community, and more.
  • [10:04] That’s it for today! Don’t forget to rate, review and subscribe!
  • [10:09] Go to https://marketingschool.io/live to learn more!

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