In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.
Time Stamped Show Notes:
- 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
- 00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
- 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
- 01:03 – “I think I did it wrong”
- 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
- 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
- 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
- 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
- 02:30 – The hardest part of writing a book is dealing with publishers
- 02:40 – Writing a book is a lengthy process
- 03:04 – Neil had a launch team
- 03:14 – The difference between corporate sales and a launch team
- 03:25 – ResultSource will distribute the book in major book stores
- 03:37 – Eric is now switching from writing to marketing
- 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:33 – Go to SingleGrain.com/giveaway for multiple entries
- 04:44 – That’s it for today’s episode!
3 Key Points:
- When writing a book, make sure that it reaches your target audience.
- If you can write your book by yourself, do it.
- Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
See omnystudio.com/listener for privacy information....
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...