Episode #419
Lessons Learned From Writing A Bestselling Book
September 23, 2017

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
  • 00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
  • 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
    • 01:03 – “I think I did it wrong”
  • 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
  • 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
  • 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
  • 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
  • 02:30 – The hardest part of writing a book is dealing with publishers
  • 02:40 – Writing a book is a lengthy process
  • 03:04 – Neil had a launch team
  • 03:14 – The difference between corporate sales and a launch team
    • 03:25 – ResultSource will distribute the book in major book stores
  • 03:37 – Eric is now switching from writing to marketing
  • 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:44 – That’s it for today’s episode!

3 Key Points:

  1. When writing a book, make sure that it reaches your target audience.
  2. If you can write your book by yourself, do it.
  3. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.

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