Episode #480
Link-Building Techniques that Will Become More Risky in 2018
November 23, 2017

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy.

Time-Stamped Show Notes:

  • 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018
  • 00:45 – PBNs or private blog networks still work but have their risks
    • 00:54 – Google has had a difficult time catching PBNs
  • 01:33 – Guest posting is great but won’t be as effective as it once was
    • 01:56 – Google will know when a contributor posts
  • 02:21 – Linking spam will continue to lose its value
  • 02:54 – Do content marketing the RIGHT way so you can scale up
  • 03:20 – Anything that is quick and easy will NOT last
  • 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you
  • 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
  • 04:15 – That’s it for today’s episode!

3 Key Points:

  1. Google is continuously improving how well they track and catch PBNs.
  2. Content marketing is a long-term play and if done right, will gain you the audience that will link to you.
  3. Marketing plays will change significantly in 2018.

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