Episode #480
Link-Building Techniques that Will Become More Risky in 2018
November 23, 2017

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy.

Time-Stamped Show Notes:

  • 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018
  • 00:45 – PBNs or private blog networks still work but have their risks
    • 00:54 – Google has had a difficult time catching PBNs
  • 01:33 – Guest posting is great but won’t be as effective as it once was
    • 01:56 – Google will know when a contributor posts
  • 02:21 – Linking spam will continue to lose its value
  • 02:54 – Do content marketing the RIGHT way so you can scale up
  • 03:20 – Anything that is quick and easy will NOT last
  • 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you
  • 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool
  • 04:15 – That’s it for today’s episode!

3 Key Points:

  1. Google is continuously improving how well they track and catch PBNs.
  2. Content marketing is a long-term play and if done right, will gain you the audience that will link to you.
  3. Marketing plays will change significantly in 2018.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
March 28, 2024

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...

Episode
How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
March 27, 2024

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...

Episode
Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
March 27, 2024

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...