Episode #
LinkedIn’s Genius New SEO Strategy? #2583
October 17, 2023

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it’s going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in “hockey stick” traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: LinkedIn’s Genius New SEO Strategy.

[00:08] What Ahrefs’ Tim Soulo has to say about LinkedIn’s collaborative articles.

[00:44] Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.

[02:26] Why do large companies need to do a lot more than drive traffic to move the needle?

[03:16] Reasons that we think this prolific growth might not last.

[03:24] Why more traffic doesn’t necessarily mean more revenue.

[04:47] Takeaways from LinkedIn’s SEO strategy that you can implement in your business.

[05:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tim Soulo’s post about LinkedIn’s SEO strategy

Ahrefs

SimilarWeb

LinkedIn Collaborative Articles

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Single Grain << Eric’s ad agency

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X @ericosiu

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