Episode #
LinkedIn’s Genius New SEO Strategy? #2583
October 17, 2023

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it’s going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in “hockey stick” traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: LinkedIn’s Genius New SEO Strategy.

[00:08] What Ahrefs’ Tim Soulo has to say about LinkedIn’s collaborative articles.

[00:44] Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.

[02:26] Why do large companies need to do a lot more than drive traffic to move the needle?

[03:16] Reasons that we think this prolific growth might not last.

[03:24] Why more traffic doesn’t necessarily mean more revenue.

[04:47] Takeaways from LinkedIn’s SEO strategy that you can implement in your business.

[05:13] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tim Soulo’s post about LinkedIn’s SEO strategy

Ahrefs

SimilarWeb

LinkedIn Collaborative Articles

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...