Episode #
LinkedIn’s Genius New SEO Strategy?
October 17, 2023

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it’s going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in “hockey stick” traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!


  • (00:00) Today’s topic: LinkedIn’s Genius New SEO Strategy.
  • (00:08) What Ahrefs’ Tim Soulo has to say about LinkedIn’s collaborative articles.
  • (00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.
  • (02:26) Why do large companies need to do a lot more than drive traffic to move the needle?
  • (03:16) Reasons that we think this prolific growth might not last.
  • (03:24) Why more traffic doesn’t necessarily mean more revenue.
  • (04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.
  • (05:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

How to think about agency M&A, and The downfall and rebirth of the Patels
May 28, 2024

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&a...

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
May 27, 2024

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...