Episode #
Making Your Creative Agency Attractive for Acquisition
August 03, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process.

Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call

(00:27) Understanding the Inbound Interest to Buy a Company

(01:52) Making a Company More Appealing for Potential Buyers

(03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts

(04:40) Building a Business that Can Operate Without the Owner

(06:08) Navigating the Role of Brokers in the Acquisition Process

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Discover Latest Episodes

Episode
Why X Crushes Meta’s Threads
January 01, 2026

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs ...

Episode
How Nano Banana Saved Google
December 31, 2025

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus moment...

Episode
The 7 Powers Of Business
December 30, 2025

Neil and Eric break down Hamilton Helmer’s 7 Powers framework for building a durable competitive business: branding, process power, switching costs, scale economies, cornered resources, network econ...