Episode #
Making Your Creative Agency Attractive for Acquisition
August 03, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthly recurring revenue (MRR) and contracts, the value of having a business that can operate without the owner, and the role of brokers in the acquisition process.

Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call

(00:27) Understanding the Inbound Interest to Buy a Company

(01:52) Making a Company More Appealing for Potential Buyers

(03:17) The Importance of Monthly Recurring Revenue (MRR) and Contracts

(04:40) Building a Business that Can Operate Without the Owner

(06:08) Navigating the Role of Brokers in the Acquisition Process

Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Discover Latest Episodes

Episode
How OpenClaw Creates 100k view X Articles
February 16, 2026

This episode of Marketing School with Neil and Eric breaks down how OpenAI-powered tools are driving 100,000+ X views, booking meetings, and reshaping enterprise marketing strategy. Neil and Eric deba...

Episode
The Luxury Era of The Creator Economy Has Arrived
February 12, 2026

Neil and Eric break down how TBPN scaled to $10M+ in podcast revenue with $300+ CPMs, 20 ads per episode, and high-value B2B sponsors, proving niche audiences can outperform massive reach. They debate...

Episode
Where SEO Products Are Going
February 11, 2026

In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain...