Episode #621
Marketers Are Full of Shit 
April 13, 2018

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Marketers Are Full of Shit
  • [00:34] Marketers always talk a big game, but their results speak for themselves.
  • [01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
  • [01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
  • [02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
  • [02:48] Always test out a working relationship before you pull the trigger.
  • [03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
  • [03:43] Eric and Neil can easily provide proof of their results.
  • [04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
  • [04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
  • [05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
  • [05:41] That’s all for today!
  • [05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How ChatGPT’s Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
August 28, 2025

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenu...

Episode
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
August 27, 2025

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...

Episode
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
August 26, 2025

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...