Episode #621
Marketers Are Full of Shit 
April 13, 2018

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Marketers Are Full of Shit
  • [00:34] Marketers always talk a big game, but their results speak for themselves.
  • [01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
  • [01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
  • [02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
  • [02:48] Always test out a working relationship before you pull the trigger.
  • [03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
  • [03:43] Eric and Neil can easily provide proof of their results.
  • [04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
  • [04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
  • [05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
  • [05:41] That’s all for today!
  • [05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Uber’s $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
March 01, 2024

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and...

Episode
Exposing Secrets From a Founder’s Retreat
February 29, 2024

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned fro...

Episode
This Ex-Advisor Reveals the REAL Path to Wealth
February 28, 2024

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on in...