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Episode #1220
Marketing Checklist for 2020
December 03, 2019

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: A Marketing Checklist for 2020. 
  • [00:37] Listen to the last episode we did about the opportunities for 2020. 
  • [01:02] The tools you can use to monetize voice-based traffic.   
  • [01:20] What customer data platforms allow you to do and the increasing value of data. 
  • [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.  
  • [02:54] Survey your audience before the end of the year. 
  • [03:38] Go live to sell on social media once a week. 
  • [04:05] The importance of sprouting your content and leveraging the omnichannel.  
  • [05:10] Examples of how you can grow by offering a free product.  
  • [06:09] Focusing on your brand and creating content.  
  • [06:52] Why you must add a checkout bump to your site. 
  • [07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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