In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Marketing Secrets for 2024
• (01:01) Programmatic SEO and AI-enhanced content
• (02:39) Testing Amp emails for better conversions
• (04:43) LinkedIn influencer ads and AI-driven ad creation
• (07:01) Using barter deals for speaking engagements
• (07:57) Following up with leads from conference talks
• (08:25) Webinars are still effective for B2B and B2C marketing
• (08:53) Selling lower ticket offers in quantity for better performance
• (09:05) The importance of having a good offer for marketing success
• (09:24) SEO traffic gains from updating old content
• (10:09) 98% of monthly articles are updates
• (10:31) Wikipedia’s model of updating old pages
• (10:53) Email newsletters as a valuable business strategy
• (11:15) Building relationships through newsletters and ads
• (11:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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• ChatGPT
• HubSpot
• AMP Emails
• Linked Ads

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

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