In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.
TIME-STAMPED SHOW NOTES:

[00:00] Today’s topic: Marketing Secrets for 2024

[01:01] Programmatic SEO and AI-enhanced content

[02:39] Testing Amp emails for better conversions

[04:43] LinkedIn influencer ads and AI-driven ad creation

[07:01] Using barter deals for speaking engagements

[07:57] Following up with leads from conference talks

[08:25] Webinars are still effective for B2B and B2C marketing

[08:53] Selling lower ticket offers in quantity for better performance

[09:05] The importance of having a good offer for marketing success

[09:24] SEO traffic gains from updating old content

[10:09]98% of monthly articles are updates

[10:31] Wikipedia’s model of updating old pages

[10:53] Email newsletters as a valuable business strategy

[11:15] Building relationships through newsletters and ads

[11:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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ChatGPT

HubSpot

AMP Emails

Linked Ads

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

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