In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Marketing Secrets for 2024
- (01:01) Programmatic SEO and AI-enhanced content
- (02:39) Testing Amp emails for better conversions
- (04:43) LinkedIn influencer ads and AI-driven ad creation
- (07:01) Using barter deals for speaking engagements
- (07:57) Following up with leads from conference talks
- (08:25) Webinars are still effective for B2B and B2C marketing
- (08:53) Selling lower ticket offers in quantity for better performance
- (09:05) The importance of having a good offer for marketing success
- (09:24) SEO traffic gains from updating old content
- (10:09) 98% of monthly articles are updates
- (10:31) Wikipedia’s model of updating old pages
- (10:53) Email newsletters as a valuable business strategy
- (11:15) Building relationships through newsletters and ads
- (11:31) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Don’t forget to help us grow by subscribing and liking on YouTube!
- ChatGPT
- HubSpot
- AMP Emails
- Linked Ads
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- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
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