In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event.

Tune in to hear them discuss Yaniv’s method for success.

TIME-STAMPED SHOW NOTES:

• [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva
• [01:30] Nextiva’s core product is a business phone system.
• [01:50] They have a team of over a thousand people and compete with large companies all over the world.
• [02:06] They are making over $170 Million in annual revenue.
• [04:26] Affiliates are a big part of their business.
• [05:41] It’s a great way to put content out on high-domain-authority sites.
• [06:08] Being relentless is the thing that made Nextiva the success that it is.
• [07:50] When hiring, Yaniv focuses on three principles.
• [07:55] Hire people who are great at what they do.
• [08:26] Surround yourself with “doers”.
• [09:12] Don’t hire assholes.
• [10:02] Disney used to test people before the interview even began.
• [13:15] Nextiva launches products fairly often.
• [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day.
• [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts.
• [15:40] Monthly, Nextiva spends half a million dollars on Ad Words.
• [16:11] Yaniv encourages the use of exit pop-ups.
• [19:33] The top complaint most employees have is poor communication.
• [20:01] So, Nextiva set out to fix that problem.
• [20:46] They realized people hate emails and reading, so they created a weekly video update.
• [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors.
• [24:22] Cameo is the best new tool that Yaniv has added to his workflow.
• [28:32] Yaniv does all his work on his iPad Pro.
• [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers.
• [30:38] He finds LinkedIn to be a great resource for articles and insights.
• [31:10] That’s it for today!
• [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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