Episode #
Mastering Influencer Marketing: Tips and Tactics #2352
January 27, 2023

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! 
TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.

[00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.

[00:46] Reasons why you should avoid using influencers who have a very broad follower base. 

[01:09] What an influencer should be posting about your product or service?

[01:52] The benefits of rotating through a wide range of different influencers. 

[02:16] A story that highlights the importance of timing. 

[02:56] Valuable tools for measuring engagement.

[03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing? 

[03:20] That’s it for today! Don’t forget to rate, review and subscribe!

[03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Use Sparktoro and MightyScale to measure engagement. 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
How Many People Do CEOs Really Rely On in an Org?
January 17, 2025

In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional hu...

Episode
The Best AI Apps for Business in 2025
January 16, 2025

In episode #2900, Eric Siu and Neil Patel discuss various AI tools that can enhance business productivity, the rise of influencer marketing exemplified by MrBeast, Tesla's unique approach to marketing...

Episode
What’s the Real Value of a Personal Brand?
January 15, 2025

In episode #2899, Eric Siu and Neil Patel discuss the significance of personal branding, human connection in a world increasingly influenced by AI, and explore the future of search engines and the ser...