Episode #
Mastering Influencer Marketing: Tips and Tactics
January 27, 2023

In episode #2352, the focus is on tips and tactics for mastering influencer marketing. Neil and Eric discuss the do’s and don’ts of influencer marketing and share some valuable tools that you can use to measure engagement. Tune in today to hear it all! 


  • [00:20] Today’s topic: Mastering Influencer Marketing: Tips and Tactics.
  • [00:37] Why engagement levels are much more important than follower count when it comes to influencer marketing.
  • [00:46] Reasons why you should avoid using influencers who have a very broad follower base. 
  • [01:09] What an influencer should be posting about your product or service?
  • [01:52] The benefits of rotating through a wide range of different influencers. 
  • [02:16] A story that highlights the importance of timing. 
  • [02:56] Valuable tools for measuring engagement.
  • [03:25] Why do you need to learn to negotiate in order to make a success of influencer marketing? 
  • [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
  • [03:24] Go to https://marketingschool.io/live to learn more!

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