In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants’ revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share.
[00:29] High-level statistics relating to Google and Meta.
[00:51] Why the decrease in market share is not reflective of their revenue?
[01:23] The predicted growth of digital advertising.
[02:21] New options for advertising across the digital landscape.
[04:05] Avoiding complacency and the benefits of competition.
[04:31] That’s it for today!
[04:38] Go to https://www.marketingschool.io for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TI...
In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4...
Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES:...