Episode #
Modern Content Marketing Vs. Old Content Marketing #2617
November 25, 2023

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing

(01:13) Importance of audience research and social media in modern content marketing

(02:18) Classic and modern content marketing methods are both effective

(03:05) Leveraging multiple channels for marketing success

(04:01) The importance of finding marketing channels that work

(04:50) SEO is still valuable and evolving

(06:41) Posting frequently with a unique point of view

(07:11) Importance of systems and processes in marketing

(07:35) Scaling marketing with systems and processes

(07:55) The meta lesson of using YouTube for content marketing

(08:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Rand Fishkin Blog “The Final Chapter of My First Startup”

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...

Episode
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivota...

Episode
Revealing Neil Patel’s marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he...