Episode #
Modern Content Marketing Vs. Old Content Marketing
November 25, 2023

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing
  • (01:13) Importance of audience research and social media in modern content marketing
  • (02:18) Classic and modern content marketing methods are both effective
  • (03:05) Leveraging multiple channels for marketing success
  • (04:01) The importance of finding marketing channels that work
  • (04:50) SEO is still valuable and evolving
  • (06:41) Posting frequently with a unique point of view
  • (07:11) Importance of systems and processes in marketing
  • (07:35) Scaling marketing with systems and processes
  • (07:55) The meta lesson of using YouTube for content marketing
  • (08:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
July 16, 2024

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing progra...

Episode
Louis Vuitton and Dior’s genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead – here’s what to do, and The power of marketing a magic pill (Ozempic)
July 15, 2024

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's st...

Episode
Unlock $1M Revenue: Proven Strategies for Agency Success
July 13, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one t...