My Failed Attempt at SEO | Ep. #808 - Marketing School Podcast

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Episode #808

My Failed Attempt at SEO

October 17, 2018

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In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: My Failed Attempt at SEO
[00:38] When Eric started doing SEO, he wanted to white and black hat stuff.
[00:55] He made a website called Lightshow Videos.
[01:10] WIthin a month or so, he was ranked #1 for lightshow videos.
[01:20] However, it doesn’t matter where you rank if you don’t get any volume.
[01:40] Neil’s first site was a job board.
[01:47] He realized the sites that had the most amount of traffic, had the most pages.
[02:00] He scraped Google and looked for the most popular pages, then recreated those on his site.
[02:05] He then started getting thousands of visitors per month.
[02:14] Once he added Ad Sense, Google then became wise to his scheme and his traffic slowed down.
[03:00] Eric once made a website about getting rid of pimples.
[03:15] He hired writers off of Text Brokers and had them write 300-500 word articles.
[03:30] Traffic slowly increased, but then remained stagnant.
[03:50] Eric learned that you get what you pay for: quality matters!
[04:22] Don’t get too greedy with link building.
[04:31] Neil acquired a site called “Battlefield Bypass”, which was a park that was once the site of a Civil War battle. The site had a bunch of government backlinks.
[04:41] Then he moved on to online casinos.
[05:00] Neil would dominate rankings by backlinking to popular sites.
[05:30] He was getting results, but it would only last for a couple of months.
[05:55] The point is: Aim for long-term success.
[06:09] That’s all for today!
[06:18] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!