Episode #1055
My Favorite Google Analytics Report (That You Aren’t Using)
June 21, 2019

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren’t Using)
  • [00:35] Cohorts is the new report.
  • [00:45] It’s in beta right now.
  • [00:55] It tracks how many people re-visit your site.
  • [01:05] If people don’t re-visit, you can’t convert.
  • [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
  • [02:40] Cohorts will help you figure out how to get repeat traffic.
  • [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
  • [03:57] That’s it for today.
  • [04:00] Check out cohort!
  • [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

Episode
How to Win Big Enterprise Logos
September 16, 2025

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...

Episode
AI Doesn’t Drive Revenue Today!
September 15, 2025

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...