Episode #1055
My Favorite Google Analytics Report (That You Aren’t Using)
June 21, 2019

In episode #1055, we discuss the best Google Analytics report that you aren’t using. Tune in to hear what tool you need to start using.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: My Favorite Google Analytics Report (That You Aren’t Using)
  • [00:35] Cohorts is the new report.
  • [00:45] It’s in beta right now.
  • [00:55] It tracks how many people re-visit your site.
  • [01:05] If people don’t re-visit, you can’t convert.
  • [01:35] Don’t just focus on first-time traffic, but rather repeat traffic.
  • [02:40] Cohorts will help you figure out how to get repeat traffic.
  • [03:10] When optimizing your cohort you want to make sure it doesn’t go to zero.
  • [03:57] That’s it for today.
  • [04:00] Check out cohort!
  • [04:20] Our live event is happening in less than a week! We are almost at capacity, so register while you still can: Check out Single Grain for more info.

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