In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch?
- [00:41] The first expense that goes out of the window: marketing.
- [01:06] Keeping the profitable marketing budget and cutting the rest.
- [01:49] The story of ConversionXL and the idea of paid trials.
- [03:22] Look for partnerships for a cheap alternative to traditional marketing.
- [04:27] Playing the long game, adapting and taking some inspiration from Gary V.
- [05:54] Using SparkToro to find your ideal partnership!
- [06:20] That is it for today!
- [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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