Episode #1135
Neil and Eric’s Secret Marketing Tools
September 09, 2019

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.  

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools. 
  • [00:39] How having a ton of clickstream and click-through data is helpful for marketers. 
  • [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally. 
  • [01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
  • [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
  • [02:14] What the Outreach tool offers and checking the performance of sequences. 
  • [02:29] Outreach’s feature that allows for a more personalized approach to clients.
  • [03:04] Keeping in mind that these tools require work and/or resources. 
  • [03:16] That’s it for today!
  • [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404
March 20, 2023

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...

Episode
How Digital Advertising Will Change in 2023 & Beyond #2403
March 19, 2023

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitati...

Episode
How The Best Marketers Manage Their Most Important Resource, Time #2402
March 18, 2023

In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the...