In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools.
- [00:39] How having a ton of clickstream and click-through data is helpful for marketers.
- [01:00] Paying fees for data, the kind of data that could be gathered and using it optimally.
- [01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
- [01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
- [02:14] What the Outreach tool offers and checking the performance of sequences.
- [02:29] Outreach’s feature that allows for a more personalized approach to clients.
- [03:04] Keeping in mind that these tools require work and/or resources.
- [03:16] That’s it for today!
- [03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimula...
In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search re...
In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hea...