Episode #389
Neil and Eric’s Tips for First-Time Paid Advertisers
August 24, 2017

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Neil and Eric’s Tips for First-Time Paid Advertisers
  • 00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt
    • 00:46 – They won’t always work
  • 01:14 – “When you’re just starting off, don’t spend a lot”
    • 01:20 – Bing and Google can give you free credits, take advantage of them and use them
  • 01:37 – Eric loves and endorses Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental
    • 01:56 – It explained everything very distinctly
  • 01:59 – DigitalMarketer has their courses too
  • 02:12 – There are certifications from Google AdWords and Facebook Blueprint
    • 02:18 – Facebook Blueprint is quite difficult but definitely worth it
  • 02:28 – It is better to invest in paid courses and platforms like Skillshare
  • 02:47 – John Loomer has some great stuff too on paid advertising
  • 02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign
    • 03:46 – Make sure you have the baseline set on your website
    • 04:02 – Retarget people who have visited your sites
    • 04:50 – Make sure you have a funnel that upsells and downsells
  • 05:19 – Look out for other channels like Quora ads
    • 05:27 – Eric is testing Quora ads and the results are good so far
    • 05:35 – Snapchat might worth a shot
  • 05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day
  • 05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg
  • 06:43 – That’s it for today’s episode!

3 Key Points:

  1. Test the waters first, don’t spend too much on paid advertising when you’re just starting.
  2. Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic.
  3. Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
February 23, 2024

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. ...

Episode
Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
February 22, 2024

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (RO...

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...