In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results.
Time Stamped Show Notes:
- 00:22 – The best unexpected/weird CRO wins
- 00:39 – Conversion rate optimization: CRO
- 01:15 – SEO and CRO go hand in hand
- 01:30 – How Eric made transcripts for videos to boost SEO
- 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields
- 03:00 – Moving products out of the eye frames
- 03:40 – Using a story format
- 04:20 – There are a lot of tests you can run
- 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co
- 04:40 – The Wayback Machine
- 04:58 – Check out Google Search Console
- 05:10 – Take the keywords from Google and run a test
- 05:35 – See an increase in traffic after 30 days
- 06:06 – A final test: update posts over and over
- 06:40 – Updated posts move higher in the rankings
- 07:15 – Leave us a rating or review! Let us know what you like and what you don’t!
3 Key Points:
- SEO and CRO go hand in hand.
- Use stories to get better results.
- Update your posts to move them higher up in the rankings.
Resources Mentioned:
- ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site
- Wayback Machine – How to see what successful sites have done over time
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- What should we talk about next? Please let us know in the comments below.
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