In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Neil Patel’s Personal Marketing Strategy
• [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients.
• [01:13] Once blogging became a thing, he decided to use it to generate leads.
• [01:42] Right now, Neil still spends a lot of time and money on content marketing.
• [02:00] They get 2 million visits per month thanks to content.
• [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up.
• [02:37] They are now buying and merging other businesses.
• [03:08] They spend 80% of their money on giving away free marketing tools.
• [03:24] Giving away free stuff is the best way to generate traffic.
• [03:45] Neil thinks creating tools are a good long-term plan.
• [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge.
• [05:15] He has already wound down public speaking engagements.
• [06:01] That’s all for today!
• [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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