Episode #
New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
January 23, 2024

In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.


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  • (00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies
  • (00:30) Breakdown of the types of posts with the highest engagement on social media
  • (01:29) Text-based content performs well as how-to articles and listicles
  • (02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok
  • (03:17) Using short-form and long-form videos for content creation and distribution
  • (04:36) AI-generated CTAs can significantly impact conversion rates
  • (05:09) Content upgrades as a strategy for increasing opt-in rates
  • (09:32) Expected opt-in rates for content upgrades
  • (09:56) Discussion on the evolution of SaaS products for content marketing
  • (09:51) Sumo Me and Appsumo
  • (10:17) Decrease in software margins
  • (11:19) 37 Signals’ once payment model
  • (12:20) AI-generated landing pages
  • (13:51) Neil Patel’s AI content prompt
  • (14:50) The value of bookmarkable prompts
  • (15:13) That’s it for today! Don’t forget to rate, review, and subscribe!

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