Episode #
New York Times’ Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
January 25, 2024

In episode #2663, we discuss how the newspaper’s acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company’s growth.


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  • (00:00) Today’s topic: New York Times’ Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
  • (01:58) New York Times’ acquisition of Wirecutter and its success in affiliate marketing
  • (03:47) Stanley Cups’ revenue growth by targeting a new audience
  • (05:03) Importance of founder involvement in business growth
  • (06:02) Different scenarios of CEO involvement in large corporations
  • (07:41) Success of Microsoft’s CEO Satya Nadella
  • (08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia
  • (09:35) Founder involvement in smaller businesses versus businesses at scale
  • (09:23) Founder involvement and vision important for small businesses
  • (10:07) Elon Musk’s success with SpaceX and Tesla
  • (10:32) The Boring Company’s lack of success
  • (10:55) Elon Musk’s work ethic of 120 hours per week
  • (11:12) That’s it for today! Don’t forget to rate, review, and subscribe!


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