In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them.
- [00:25] The cost of a bad hire is bigger than an a solid hiring process.
- [00:47] Asking candidates how they would solve specific problems and testing them.
- [02:05] Lessons for hiring from Who.
- [02:33] Using written prompts and combining past experience with hypotheticals.
- [03:36] Vetting clients on their social media platforms.
- [03:55] Using extreme reference checking.
- [05:09] That’s it for today!
- [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.
Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at http://www.marketingschool.io/pro
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to co...
In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate...
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...