In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
• [01:10] A summary of the key findings of this study.
• [01:29] Why it’s a ‘winner take all’ situation with search results .
• [02:57] The success rates of titles containing questions.
• [03:35] Keyword usage in titles and the resulting bump in click through rates.
• [04:48] The subtractive effect of including power words in your titles.
• [05:50] Evoking curiosity can make a big difference to your CTR.
• [06:10] There you have it!
• [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Backlinko
• ClickFlow

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