In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study!
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results.
- [01:10] A summary of the key findings of this study.
- [01:29] Why it’s a ‘winner take all’ situation with search results .
- [02:57] The success rates of titles containing questions.
- [03:35] Keyword usage in titles and the resulting bump in click through rates.
- [04:48] The subtractive effect of including power words in your titles.
- [05:50] Evoking curiosity can make a big difference to your CTR.
- [06:10] There you have it!
- [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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