Episode #
Our Biggest Marketing Mistake in 2022 #2311
December 17, 2022

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Our Biggest Marketing Mistake in 2022.
  • [00:39] Why focusing too much on reach was a big mistake for Neil.
  • [01:35] Eric emphasizes the ROI that live events can yield.
  • [02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups.
  • [02:44] The importance of showing interest in others.
  • [02:50] That’s it for today! Don’t forget to rate, review and subscribe!
  • [02:57] Go to https://marketingschool.io/live to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Why Intelligence Pales In Comparison To This
January 08, 2026

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now ...

Episode
How you should price yourself as an operator-creator
January 07, 2026

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...

Episode
CEO Says Running Company Is a Sh*t Sandwich Everyday
January 06, 2026

In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare fo...