In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilvy on Advertising can make a big difference to your marketing. Tune in to hear about the centrality of great copywriting and the timeless nature of of certain marketing strategies! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite Marketing Books of All Time.
• [00:44] The power of Russell Brunson’s new book Traffic Secrets!
• [01:28] Eric’s two favorites: Breakthrough Advertising and Influence.
• [02:20] Neil’s all time favorite: Ogilvy on Advertising.
• [03:17] The importance of great copywriting and how this ties to success.
• [04:15] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Russell Brunson

Traffic Secrets

Expert Secrets

DotCom Secrets

Breakthrough Advertising

Influence

Robert Cialdini

Ogilvy on Advertising

Mad Men

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