Episode #215
Our Favorite Marketing Books
March 03, 2017

In Episode #215, Eric and Neil discuss their favorite marketing books. They give you a quick synopsis of the value offered by each book and how these principles can help your marketing strategy. Whether you’re starting out or are an experienced marketer, there’s always more you can learn to up your marketing game.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Our Favorite Marketing Books
  • 00:35 – Breakthrough Advertising
    • 00:45 – Talks about people’s desires
    • 01:09 – Explains the concepts of good copywriting
  • 01:25 – Don’t Make Me Think
    • 01:28 – This book includes design concepts
    • 01:44 – Most marketers think having a good design equates to greater conversion rates
  • 01:57 – Influence
    • 02:01 – Discusses how you influence people to do something, like buying a product
    • 02:07 – Concept of price anchoring: anchoring a price so high that when a customer comes in, you drop the price for them significantly that they can’t walk away from the purchase
  • 03:06 – The 22 Immutable Laws of Marketing
    • 03:12 – It has the 22 rules that you should always follow in regards to marketing
  • 03:31 – DotCom Secrets
    • 03:36 – Talks about the concept of funnels
    • 03:46 – The funnels are the future
  • 04:01 – The Copywriter’s Handbook
    • 04:03 – A step-by-step guide of writing copy that sells
    • 04:17 – It has the principles of copywriting outlined clearly
  • 04:21 – Check David Ogilvy, the “father of advertising”
    • 04:31 – He has shared his experiences through his books
  • 04:47 – The Boron Letters
    • 04:52 – Gary Halbert is one of the best copywriters
    • 04:56 – The book is written for his son
  • 05:19 – Seth Godin, the master marketer
  • 05:40 – That’s it for today’s episode!

3 Key Points:

  1. Regardless of your experience, there is still much to learn regarding marketing.
  2. Conversion matters—both design and content are factors that affect your conversion.
  3. Learn from the best in the field and what they’ve written to get that leg up.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Writing Secrets That Create Billionaires
April 18, 2024

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the conce...

Episode
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
April 16, 2024

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer market...

Episode
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
April 15, 2024

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of promp...