Episode #
Our Favorite PPC Hack That Few Seem to Use #1863
September 20, 2021

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use
  • [00:28] You can target a direct competitor and the people who visit their site with PPC.
  • [01:05] How Neil’s team does their PPC campaigns.
  • [01:28] RLSA: what this is and how it helps you find customers.
  • [01:54] Eric’s favorite PPC hack that uses video.
  • [02:38] That’s it for today!
  • [02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

HubSpot

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The K-Shaped Future of Work
February 05, 2026

In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...

Episode
Revenue Per Employee Is Skyrocketing
February 04, 2026

Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...

Episode
This AI Finds Peoples Calendly And Books Sales Demos
February 03, 2026

Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...