In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.
[00:30] Some context on today’s topic and why people aren’t happy about it.
[01:34] How AI-generated content goes against Google’s EEAT guidelines.
[02:21] Examples of other websites pushing AI-generated content.
[02:47] Why AI-generated content doesn’t perform as well as manually written content.
[03:55] Why content written primarily for search engines rather than humans is an issue.
[05:01] Using AI to assist you with writing content, not doing the majority of the work!
[06:10] That’s it for today! Don’t forget to rate, review and subscribe!
[06:25] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
AI-generated content performance blog post
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...
In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitati...
In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the...