Episode #
Our Thoughts On Bankrate Using AI Writers For Their Content #2375
February 20, 2023

In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot in late 2022. With more and more brands using AI-generated content, they have been able to streamline content development and reduce costs, but is it even worth using tools like these when AI-generated content goes against Google’s EEAT guidelines? Tune in to hear our perspective on AI-generated content, some of the pros and cons of using AI content-writing tools, and more!

[00:20] Today’s topic: Our Thoughts on Bankrate Using AI Writers for Their Content.

[00:30] Some context on today’s topic and why people aren’t happy about it.

[01:34] How AI-generated content goes against Google’s EEAT guidelines.

[02:21] Examples of other websites pushing AI-generated content.

[02:47] Why AI-generated content doesn’t perform as well as manually written content.

[03:55] Why content written primarily for search engines rather than humans is an issue.

[05:01] Using AI to assist you with writing content, not doing the majority of the work!

[06:10] That’s it for today! Don’t forget to rate, review and subscribe!

[06:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

AI-generated content performance blog post

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 


Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

What Warren Buffett’s $130B Cash Hoard Is Telling Us as Marketers #2404
March 20, 2023

In episode #2404, Neil and Eric talk about what marketers can learn from Warren Buffett’s $130B cash hoard. One of Warren Buffett’s key investor strategies is buying good businesses at a reasonabl...

How Digital Advertising Will Change in 2023 & Beyond #2403
March 19, 2023

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitati...

How The Best Marketers Manage Their Most Important Resource, Time #2402
March 18, 2023

In episode #2402, Neil and Eric talk about how the best marketers manage their most important resource, time. Tune in as we discuss some of the top methods for managing your routine and how to get the...