Episode #
Outreach Secrets: Winning Tactics to Engage Decision Makers
June 08, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy. 

Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the Coaching Call

(00:29) Challenges of Reaching Decision-Makers

(01:14) Using LinkedIn to Connect with Decision-Makers

(06:31) Establishing Credibility through Podcasting

(09:25) Building Awareness through Client Interviews and LinkedIn Articles

(12:59) Using AI Chatbots as a Foot in the Door Strategy

(16:26) Harnessing the Power of Client Testimonials and Referrals


Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel

X @ericosiu

Discover Latest Episodes

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
The 24-Hour Rule That Will Save Your Company
February 26, 2026

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Cla...

Episode
Are You Just An AI Slop Cannon?
February 25, 2026

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...